Apple Keynote w/ No Splash

Today was an uneventful day at Apple. So much so that they finished the Keynote in less than an hour. I am the ultimate Apple fan boy and I just did not see the point of the event. I’ll get right to the point, since when did new watch bands and existing OS updates warrant a Keynote. Yes, they released an iPhone SE — to target the 33% of existing users that still have an iPhone 4 and 5. And yes, they released a new 9.7 inch iPad Pro! I thought these would fall under the banner of quiet releases.

The iPhone SE and the iPad Pro do not do anything different than its predecessors. Again, I am huge Apple fan, however, maybe this event was not for the Apple early adopters. Maybe it was designed for those at later points in the product life cycle that are looking to make a decision about their next purchase. I came away from the event feeling empty. With that said, here is everything that you need to know about today.

Apple Releases iOS 9.3, tvOS 9.2, watchOS 2.2, and El Capitan 10.11.4

  • Includes several new functions, bug fixes, and feature refinements
  • Newest feature called — Nigh Shift – reduces the overall exposure to blue light at night and makes the display warmer and better for your eyes. This is pretty cool. I have already tried it and love it!
  • More personalized options for Apple News
  • In the Health app, there is a new activity view that is similar to the Apple Watch view.
  • In Notes, you can now password protect some notes with a password and/or Touch ID.

New iPhone SE:

  • Available for pre-order on 3/24 and shipping on 3/31
  • 12 MP rear facing camera
  • 5 MP front camera
  • A9 Apple Processor
  • Apple Pay
  • 19 LTE Bands for more reliable data support
  • Prices start at $399 for 16GB.

New 9.7 iPad Pro:

  • All the same features of the existing iPad Pro 12.9 inch model.
  • New True Tone display – that automatically adjust to the light in the room – Pretty cool feature.
  • 6.1 MM thick and approximately less than one pound.
  • A new Rose Gold color
  • Prices start at $599 for 32 GB, a new 256 GB is $899.

As I mentioned before, there really was not a need for a media event for these updates, however, I do believe the OS updates were needed considering some of the bugs and lack of features. This is probably the last major release that you will see from Apple until the iPhone 7 is released.



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